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Should Cosmetic Surgeons Post their Prices Online?
As we’ve noted before, aesthetic consumers are smart, social and increasingly analytical when it comes to making decisions about procedures and providers. In fact, thanks to the abundance of...
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Infographic Friday: It’s the Economy, Doctor!
Perhaps you heard the little news item earlier this week that the Dow topped the high it set in 2007 when it closed at 14,253 on Tuesday. Needless to say, the new record was welcome news from Wall...
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Confronting the Commercialization of Plastic Surgery
Eric Swanson, MD Having opened his plastic surgery practice in Kansas City 24 years ago, Eric Swanson, MD, has received his fair share of sales calls and marketing pitches. Among them: a salary of...
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The Digital Crystal Ball: 5 Healthcare Marketing Trends to Watch for in 2014
It’s (almost) 2014 — do you know where your patients are? Increasingly, they’re on their computers and smartphones, on the Internet and on social media, researching procedures, reading reviews and...
View ArticleEase the Path to Your Practice: Less Friction = More Patients
If you’ve ever booked a flight, bought a book or considered competing products online, then you know that the Internet’s ability to provide an abundance of information is both its blessing and its...
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Paying the Price: Is a Lack of Transparency Costing You Patients?
Buying a car. Booking a hotel room. Pursuing a remodel or home improvement project. Despite the obvious differences between the three activities, they all share a common characteristic: Thanks to the...
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Infographic Friday: Ready or Not, Connected Health Is Here to Stay
We’re just about halfway through 2015 — a good time to take a step back and look at the trends that are rapidly changing the world of healthcare. From mobile and social to consumerization and price...
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From Contact to Consult: Can Price Transparency Net You More Patients?
To post prices or not to post prices, that is the question. For doctors providing medically necessary services, the question has taken on new urgency thanks to the Affordable Care Act, high-deductible...
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Dollars and Sense: Unlocking the Value of Price Transparency
While the ultimate state of the U.S. healthcare system remains a $3-trillion question mark, one impact of the ongoing uncertainty is already influencing the way Americans approach medical care. With...
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